BYRON ALLEN’S media company is suing McDonald’s for racial discrimination.
The media mogul is suing the fast-food chain for $10billion in damages tied to its advertising practices.
What is Byron Allen’s net worth?
As of 2021, Allen’s net worth is $400million.
Allen is the founder, chairman, and CEO of Allen Media Group and its Entertainment Studios Networks and Weather Group divisions.
In 1993, Allen was a comedian when he founded his global media company, Entertainment Studios.
The company owns several TV networks, including The Weather Channel.
According to AMG’s website, Entertainment Studios is distinguished as the first African American owned multi-platform studio.
Allen was inducted in the Broadcast Hall of Fame in 2019.
Who is Byron Allen?
A man who first made his mark in comedy, Allen — born Byron Allen Folks — is a native of Detroit who later moved to Los Angeles when he was very young.
His mother, Carolyn Folks, worked as a publicist for NBC, and would take her son to work with her.
While working as a stand-up comedian, he joined the writing team for Jimmie “JJ” Walker.
The team also included Jay Leno and David Letterman.
In 1992, he launched his first television show called Kickin’ It With Byron Allen.
The following year, he launched the successful Entertainers with Byron Allen profile show.
From that success, he launched what would become his current media empire.
Why is Allen Media Group suing McDonald’s?
According to their lawsuit, filed in Los Angeles Superior Court, the fast-food restaurants allegedly engaged in racial discrimination in their ad spending process.
Allen alleges the burger chain refused to advertise on Entertainment Studios networks or The Weather Channel.
The lawsuit also claims that McDonald’s gave Africa-American-owned media less than $5million of its nearly $1.6billion television advertising budget.
The conglomerate of networks is seeking $10billion and wants the case tried before a jury.
In 2020, Allen settled a case against Comcast accusing the network was also engaging in racial discrimination, and settled a $20billion claim against the network.
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