A SWEDISH model has been on the receiving end of a torrent of online abuse after posing for an Adidas campaign with unshaven legs.
Arvida Bystrom was bombarded with death and rape threats after she appeared on sports brand’s website to promote their new Superstar trainers.
The 26-year-old blonde posed for the advert wearing the sneakers with her ever so slightly hairy pins on show.
After the campaign went live she was harangued by online trolls for her personal grooming choices.
Posting on Instagram she said: “My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week.
“Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair.
“Literally I’ve been getting rape threats in my DM inbox.
“I can’t even begin to imagine what it’s like to not posses all these privileges and try to exist in the world.
“Sending love and try to remember that not everybody has the same experiences being a person 🌎.
“Also thanks for all the love 🌹got a lot of that too ❤️❤️❤️❤️.”
Adidas wrote beneath the video for the campaign: “Arvida Byström is an artist, photographer, model and cyber sensation.
“Known for her photography, which questions femininity and gender standards using so-called “girly” aesthetics.”
Comments she received ranged from rape and death threats to branding her a “dirty feminist” and “disgusting”.
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