KIM Kardashian looked unrecognizable with platinum blonde hair in a throwback video for her shapewear line, Skims.
The SKIMS founder, 40, shared the video of herself posing in the mirror wearing different sets from her hit brand as she filmed herself.
In one video Kim is wearing a coffee colored bra top and matching bike pants in the behind the scenes video.
“I found these videos from our outdoor basics Skims shoot,” she captioned the video.
The Keeping Up With the Kardashian star looked completely different with bleached eyebrows and hair.
In another video, Kim is wearing a pistol blue bra top with long matching leggings as she boasted about the new Outdoor Basics line.
“We have the best leggings, and bike shorts and these bra tops,” Kim explained pointing to her top.
She then scanned to a clothes rack with other items from the range and promised fans “we have these tops… we have the best colors.”
“When I’m telling you they’re thin, but thick enough that you don’t see any cellulite, which is wild,” Kim said.
“You guys are going to love.”
Kim debuted the new range last month, with a vintage-themed desert photoshoot.
Skims is the star’s underwear brand, and is famed for its comfortable, soft fit that comes in an incredible range of colors.
She recently announced that iconic supermodel, Kate Moss, as the new face of her brand.
Kim posted the images, describing Kate as “THE fashion icon” as she unveiled the supermodel as the new face of Skims.
Her ongoing success in business – she also has her own makeup line – comes after she excited fans about a potential new love in her life.
Kim teased a mystery person who “brings out the best” in her, in a cryptic post on Instagram.
The Keeping Up With The Kardashians alum has not publicly dated anyone since her high-profile split from Kanye West, 44, earlier this year.
She filed for divorce from her hubby back in February after the two were married for six years.
Kanye has filed for joint and physical custody of their four children: North, eight, Saint, five, Chicago, three, and Psalm, one.
Their divorce has not yet been finalized as the legal process is still ongoing.
Though Kim has not yet admitted to any new romances, she was linked to CNN anchor Van Jones for months while Kanye reportedly moved on with supermodel Irina Shayk, 35.
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