JESSICA Simpson has flaunted her incredible 100lbs weight loss in a pair of Daisy Dukes for her latest fashion campaign.
The star, 40, teamed her look with a yellow check shirt tied at the waist to show off her toned stomach.
Jessica, who poses next to a camper van in the photo, wears her blonde hair loose and accessorizes with a pair of gold hoops, some necklaces and rings.
The singer has lost more than seven stone since giving birth to her daughter Birdie, now one, in March last year.
Another snap shared to her style page shows Jessica pose with her baby girl and daughter Maxwell, 8, with the caption revealing the photos were taken “at the end of last year”.
In September 2019, the star revealed she’d lost 100lbs in just six months.
The Dukes Of Hazzard star has continued to step up her fitness routine to benefit her mental health while in lockdown with her husband Eric Johnson and their three kids.
Jess – who recently revealed she was able to fit into a pair of jeans she wore in her twenties – had previously lost weight by working with long-time friend and coach Harley Pasternak.
He had her walking 6000 steps a day with the kids, before increasing it to 14,000 daily while she kept her diet to three meals a day and two snacks from his Harley’s Body Reset Diet.
Jessica then added 45-minute workout sessions three days a week, and unplugged from technology and attempted seven hours of sleep a night to also help reset her mental health.
The singer has been candid about the pressure she felt to have the perfect body throughout her career.
In her autobiography Open Book, Jessica admitted she started taking diet pills when she was 17 after a record company executive told her to lose 15lbs.
She explained that the encounter led her to take the pills for 20 years.
After auditioning for Tommy Mottola at Columbia Records on her 17th birthday, he told her she would have to lose 15 lbs.
“I immediately went on an extremely strict diet, and started taking diet pills, which I would do for the next 20 years,” she wrote in the book.
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