SUPERMODEL and reality star Kendall Jenner is launching her own company in the spirits world.
Her new tequila brand, 818 tequila, will be her first solo business venture outside of modeling.
How much does Kendall Jenner’s 818 tequila cost?
Launch date and prices have not officially been revealed, but according to Instagram, Jenner’s tequila will cost around $59.99 per bottle.
There are three different types in her collection: añejo, reposado and blanco.
Her reposado tequila, meaning “rested” in Spanish, has rested anywhere from two months to a year before it is bottled. Reposados take on the gold hue from the barrels in which they are aged.
But, añejo tequila is, by definition, aged at least a year and up to three in oak barrels, bringing out a rounder texture and sweeter flavors.
According to panelists at the Ultimate Spirits Challenge, 818’s añejo tequila has “earthy aromas of pine and yellow fruits mix with vanilla. Sweet on the palate with brown sugar, vanilla syrup, spicy cinnamon, the rich texture coats the palate. Hints of roasted agave come through on the long spicy-sweet finish.”
Blanco tequila, which is clear with no color, is aged less than two months if at all. Drinking blanco is how to appreciate the “purest expression of the agave.”
Her tequila is “handcrafted in small batches” in Jalisco, Mexico.
Has she won awards for it?
According to Jenner’s Instagram, her brand won Best Reposado Tequila at the World Tequila Awards and the Chairman’s Trophy at the Ultimate Spirits Challenge.
“For almost four years I’ve been on a journey to create the best tasting tequila,” Jenner wrote on Instagram, revealing the launch of the company.
“After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳), 3.5 years later I think we’ve done it!
“This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do!”
Where can I buy 818 tequila?
Drink 818 has been a journey of almost “four years” for the supermodel, who revealed that it will be “coming soon” to everyone, so fans and tequila connoisseurs will have to wait to get their hands on a bottle.
Jenner’s tequila venture comes after she took her first step in the business world in 2019 by investing in oral-care brand, Moon.
The model also filed a trademark for her own beauty brand that same year, but has not announced any plans to start a brand.
Why is it called 818?
The tequila brand’s name, 818, has a sentimental meaning to Jenner.
818 is the area code for Calabasas in California, where she was raised and the Kardashians have been known to live for years.
The family launched their globally successful reality show Keeping Up with the Kardashians from their Calabasas home in 2007.
The 818 area code has a number of other Californian cities that fall under it, including Agoura Hills, Burbank, Glendale, La Canada, Flintridge and San Fernando.
We pay for your stories!
Do you have a story for The US Sun team?
View more information: https://www.the-sun.com/entertainment/2351515/kendall-jenner-818-tequila-liquor-brand/