GoDaddy eCommerce Review (2021): Features, Pricing & More


Setting up a

GoDaddy eCommerce store is, truly, one of the easiest things you’ll probably do as part of your sales and positioning strategy.

You’re most likely well familiar with GoDaddy as a site host in general, but let’s take a close look specifically at its e-commerce offering. It boasts a fast and easy setup, getting you on the road to selling in no time, but does that make it the best fit for your needs?

Who is GoDaddy eCommerce for?

GoDaddy eCommerce, as mentioned, is speedy to set up. If you’re a small business or a solo seller looking to sell a few items and have them listed fast, without needing to worry about greater brand synergy, this is probably an excellent choice.

GoDaddy eCommerce offers quick setup, easy navigation, and robust features. However, those features do have certain limits, so if you’re a larger company or looking to scale in a big way, it might not be the best fit.

GoDaddy eCommerce’s features

GoDaddy has a reliable fleet of features that do their jobs well. While it may not be as expansive or flashy as some other e-commerce platforms, it offers a decent amount of high-quality capabilities for small and medium-sized businesses.

These features are designed to help streamline your store and improve your sales tactics and conversion funnel.

GoDaddy Insight

Need information to do a break-even analysis? How’s your sales pipeline looking? Do you have any data to figure out your inventory turnover ratio?

Enter GoDaddy Insight, a built-in analytics system that makes tracking customer journeys/lifetime values, revenue, and inventory manageable and straightforward. It uses smart learning to share with you the most relevant metrics from your store in detail.

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No need to code a theme with GoDaddy eCommerce — like any good online store builder, it comes with several templates for you to choose from. Once you’ve selected one, you can add your own touches by simply replacing images and editing copy.

GoDaddy’s theme library, with various versions of a homepage featuring a woman wearing heels and holding a black pocketbook.

GoDaddy offers a selection of themes curated around what products you’re selling.

Easy editing

Click and edit in GoDaddy’s editor to customize your pages. Add your own copy into any of the pre-loaded text boxes, or add or delete a text box with a simple click.

A front-end version of a website shown on the left while a toolbar on the right shows an editable field, with classic word processing icons such as bold, underline, hyperlink, etc.

Edit a live version of your page, with a preview on the left and a toolbar on the right for precise updates.

No transaction fees

GoDaddy doesn’t charge transaction fees on customer purchase orders. What you pay for credit card transactions is solely relegated to the payment gateways themselves.

Marketplace selling

GoDaddy eCommerce integrates with third-party marketplaces for selling via its Marketplace feature. Through this, you can sell your items on Etsy, eBay, Walmart, and Amazon, as well as in a few other places.

This doesn’t disrupt your inventory management, either, as GoDaddy Marketplaces is integrated directly with your account. Sold and updated inventory items are synced with your main inventory account and your online store so there are no discrepancies.

Easy media upload

What’s the easiest way to update images? Simply drag and drop them from your computer into a media uploader.

To switch out pictures or videos in GoDaddy eCommerce, simply click on an image and open the media library, where you can drag items to upload, search by name, or even browse existing options in the stock library or from linked social media accounts.

A media library pop-up prompting users to “add some images” with buttons for uploading or browsing stock images.

Drag and drop or browse stock images to personalize your pages.

Unlimited products

Sell as much or as little as you want. If you have a warehouse full of products to list for sale, GoDaddy eCommerce won’t stop you. You can also show multiple variations for each product without having to set up individual product pages.

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For example, if you’re selling a pair of boots, you can sell the same design in different colors, all from one product page.

Customer interaction

GoDaddy eCommerce makes it easy to interact with your customers, keeping your store top of mind. From setting up abandoned cart email notifications, to sending out coupon codes, to any other sales and marketing techniques, you can stay on top of client management from one hub.

GoDaddy eCommerce’s ease of use

GoDaddy eCommerce is designed to be easy to use. In fact, from your very first step, you’re in a secure environment that asks you only to drop in copy, approve an aesthetic, and price your products.

You don’t have to worry about any coding or complex web development. Simply start by answering two questions: What do you sell? And what is your store called?

From there, GoDaddy eCommerce builds the entire framework for you, and all you have to do is customize it: Upload your images and choose your colors and fonts.

A line drawing of a computer and a construction crane accompanies the two website builder questions on GoDaddy’s setup page.

The first part of building your site is a simple, two-question form.

Once you’ve answered those two questions, you can start building your site. GoDaddy eCommerce proudly proclaims to be a “three-step” builder, so you know there’s nothing complicated involved. Once your site is ready to go, the dashboard is easy to navigate, and editing any pages is just as simple as the setup.

A popup on the main GoDaddy eCommerce site builder with three steps: Choose a theme, edit images and text, then publish.

Editing your site is as easy as 1, 2, 3!

GoDaddy eCommerce’s pricing

While there are several levels of regular GoDaddy sites, there’s only one e-commerce option, so if you want to sell things in a GoDaddy online store, you only have one choice.

It’s priced a bit on the higher side, too, compared to some of its other peers, at either $30 per month or $20 per month depending on if you pay month-to-month or in one annual lump sum.

GoDaddy eCommerce’s support

The support that comes with GoDaddy eCommerce is the same you get with a non-sales GoDaddy account, meaning live chat support as well as 24/7 phone support. The live chat is pretty responsive, providing answers in about a minute.

Plus, GoDaddy even has a dedicated Twitter account for asking questions. Company representatives have a reputation for being knowledgeable and helpful when responding to queries.

Outside of direct support, there’s a host of online resources, articles, FAQs, lists, and more you can search through to troubleshoot on your own as well.

Benefits of GoDaddy eCommerce

With GoDaddy eCommerce, you get a fast track to selling. Building your site requires no prior experience and produces no headaches. With three simple steps, you can have a small selection of products ready to sell online in no time.

This is beneficial for those who want an online store fast and who value a smooth back-end user experience. For all of its ease, you also get some great analytic insights and the ability to keep in touch with your customers.

Good things come in fast packages

GoDaddy eCommerce lets you quickly set up a site without worrying about anything important falling through the cracks. It’s designed to be a working site before you even customize it, which ensures it will function upon publishing.

If you need to scale your shop or want to deeply customize it, this may not be a great fit. But for most small businesses, GoDaddy eCommerce is an easy, accessible builder.

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