A NEW trend has taken TikTok by storm as creators pay homage to Adult Swim’s iconic “bumps” – causing a wave of nostalgia to ripple across the internet in the process.
Adult Swim, which launched in 2001, is the Cartoon Network’s overnight programming block that airs shows – including Family Guy and Rick & Morty – that are geared towards adult audiences.
The channel runs iconic bumps, or bumpers, during commercial breaks and also often uses the sequences as a way to signify that an adult show is about to begin, rather than the typical Cartoon Network programming.
Bumps often consist of short films, fleeting textual sequences, or time-lapses. They’re also sometimes set in mundane surroundings, such as in a field or river, with images of people swimming among the most common.
While not unique to the network, Adult Swim’s bumps are known for their tongue-in-cheek, conversational tone and typically break the fourth wall by speaking directly to the audience.
Bumps always end with Adult Swim’s logo, which is either stylized as [AS] or [adult swim].
For many, the shots were – and still are – considered a large part of their adolescent and adult lives.
Tapping into that nostalgia, TikTok users are now creating Adult Swim bumps of their own, mostly set to a sound that features a remix of “Time Moves Slow,” by BADBADNOTGOOD.
The track was created by user VANO 3000 (username @supvano), who also created their own Adult Swim-branded bumper.
The trend can be as simple or outlandish as a user wants but typically involves hiding the Adult Swim logo somewhere in the shot and later revealing it.
One video created by user @abbyroberts depicts her applying red lipstick in the mirror. She then flips the mirror round to reveal “[as]” written in the same shade of lipstick on the back. So far, the clip has garnered 1.3 million likes.
Another user, @kevboyperry, racked up two million likes after he filmed himself typing on a computer as if talking to friends online. “It’s getting late”, the text at the top of the screen reads.
He then knocks over a box of cashews and looks down on the floor to see “[as]” written out in nuts on his desk as the words “I’ll cashew tomorrow” appear on-screen.
A third, @bloodlobster also topped the two million mark with her professional-looking attempt, showing her from a birds-eye-view laying on her bed typing on her laptop, which has an external CD drive plugged into it.
As the camera slowly pans in, @bloodlobster ejects the disk to reveal the letters “[as]” written on the CD in black marker.
“POV: It’s 2007, you’ve pretended to go to bed so you can stay up to watch Cowboy Bepop. Life is good,” wrote one viewer under @bloodlobster’s video.
“I love this trend so much it reminds me of my childhood/adolescence staying up late watching Futurama,” added another.
Adult Swim’s official account event commented on the post, writing: “She understood the assignment.”
The hashtag #AdultSwim currently has more than one billion collective views as of Tuesday morning.
Adult Swim’s official page acknowledged the trend in a post of it’s own, which also used Vano 3000’s track.
“We’ve been talking to you like this for a long time. It’s nice to see you talking back to us. Let’s keep it going,” the text reads over a series of scenic shots, before settling on a billboard bearing Adult Swim’s logo.
Michael Cahill, vice president of on-air and social media for Adult Swim, told Newsweek: “We’ve been creating bumps on our air for over a decade. To see people having as much fun with them as we have over the years is incredible.”
This is not the first time fans of the channel have created their own bumps.
Back in 2013, Adult Swim launched an app where viewers could upload their own bumps with the chance of them being televised.
View more information: https://www.the-sun.com/news/us-news/3039125/adult-swim-tiktok-trend-cartoon-networks-bumps-commericals/