A Small Business Guide to Pro Forma Financial Statements


In accounting, pro forma refers to financial reports based on assumptions and hypothetical situations, not reality. Businesses use pro forma financial documents internally to aid in decision-making and externally to showcase the effect of business decisions.

Before acquiring another business, investing in new equipment, or taking on new debt, businesses draft forward-looking pro forma financial statements to understand the effect. Unlike traditional financial statements that explain the past, pro forma documents usually look forward and rely on financial modeling and speculation.

Pro forma statements take on a slightly new meaning with public companies. After a major acquisition, a public company must prepare a secondary balance sheet and income statement as if the purchase occurred at the beginning of the year. We put the “pro forma” label on these financial documents because there’s a lot of “what if” involved in their making.

“What if” doesn’t jibe with Generally Accepted Accounting Principles (GAAP). Straying even further from GAAP, pro forma financials exclude unusual one-time expenses, such as restructuring costs. Critics say pro forma financial statements are ploys to excite investors about the benefits of a business combination, what finance nerds call “synergies.”

The Securities and Exchange Commission (SEC) consistently updates its stringent rules on preparing pro forma statements for the public. Still, pro forma financials are not regulated to the same extent as historical financial statements.

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3 types of pro forma statements

Small business owners can use pro forma statements to draft forecasted financial statements, budgets, and quotes.

1. Forecasted financial statements

Small business owners draft pro forma financial statements to quantify the impact of potential business decisions, such as taking out a loan to grow your business. Pro forma financial statements give you and your team something to consider before signing on the dotted line.

The most common pro forma financial statements are projected balance sheets, income statements, and cash flow statements. Together, the documents help you assess whether your business’s financial health improves, declines, or remains the same following the decision.

Say you’re a business owner contemplating a loan to invest in more efficient equipment. Your current equipment still works, but the cutting edge technology in newer machines can speed up production by 20%. You’re not sure what to do.

Guide your decision-making by creating two sets of forecasted financial statements: the first to project next year’s net income if you take out the loan, the second if you don’t.

If you take out the loan, you might share the pro forma financial statements with the lender to demonstrate your ability to repay the loan. Businesses also use pro forma financial statements to prod investors to provide capital.

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Since we can’t predict the future, don’t rely solely on pro forma financial statements. Your assumptions could wind up wrong, throwing off your financial projections.

2. Budgets

Businesses create annual budgets that fall in line with a company’s profitability and production goals.

Budgets and projected financials are similar in that they both factor in assumptions and scenarios that remain to be seen. Where they differ: Budgets are managerial accounting documents, meaning they’re meant to guide business decisions and aren’t to be shared publicly. Budgets provide more detail than you’d care to share with a lender, and they’re more nearsighted, usually focusing one year ahead.

3. Pro forma invoices

The best way to package a quote for your goods and services is by using a pro forma invoice, also called a draft invoice.

Before delivering an actual invoice, send a client a pro forma invoice that lists the cost of the goods and services you’re planning to provide. A pro forma invoice isn’t binding; it’s a way to make sure you and the client are on the same page before agreeing to the transaction. The transparency could score you points for customer satisfaction.

Your accounting software can make pro forma invoices.


An example of pro forma

Russell operates a life coaching business. Word has gotten around that Russell is the absolute best, and he has more prospective clients lined up than he has time to take on. Russell is considering hiring an assistant to lighten his administrative workload, but he’s unsure whether he can afford to pay someone full time. His options are:

  • Not hiring an assistant
  • Hiring a part-time assistant
  • Hiring a full-time assistant
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Russell creates a pro forma income statement for next year to inform his decision. He dedicates a column for each scenario he’s considering. Russell follows The Blueprint’s guide to forecasted financial statements to generate the document.

An income statement with three dollar amount columns that read No assistant, Part time, and Full time.

Create multiple pro forma documents to play out different scenarios.

According to Russell’s projections, he reaches the highest earnings when he hires a full-time administrative assistant. More significantly, the pro forma income statement reveals that hiring a part-time assistant is nearly as lucrative as bringing someone on full-time.

I’d advise Russel to hire a part-time assistant to reduce the risk of sinking nearly $60,000 into a new position when he’s not sure he’ll see the increased revenue he’s expecting. He can always offer the person a full-time job after his projection actualizes.


It’s not called “amateur forma” for a reason

Building accurate pro forma financials requires an in-depth financial analysis of your present business. When creating pro forma financial statements, ask an accountant to provide additional guidance.


View more information: https://www.fool.com/the-blueprint/pro-forma/

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